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Orlando, FL
‪(407) 316-2017
info@lacunacreativeagency.com

Social Media Marketing

Get People Talking About Your Business

Your customers are using social media daily, so you should be too.

We digest business knowledge, advertising objectives, brand vision, and product logistics to deliver successful execution plans custom fitted to your requirements. Regardless of whether your business is pre-launch or is already public, we have you covered.

We Create Unique Campaigns That Help Your Business Grow

Our 8 step social media marketing process

1. Set Clear Goals

Define your objectives. Are you looking to increase brand awareness, drive website traffic, boost sales, or engage with your audience? Clear goals provide direction for your social media efforts.

2. Understand Your Audience

Researching and understanding your target audience. Determine their demographics, interests, behaviors, and preferences. Tailor your content to resonate with your audience effectively.

3. Choose the Right Platforms
We will select social media platforms where your audience is active. Each platform caters to different demographics and types of content. Focus your efforts on platforms relevant to your target audience.
4. Content Creation
Developing a content strategy that aligns with your goals and resonates with your audience. Create diverse content types, including images, videos, blogs, infographics, and interactive content.
5. Content Scheduling and Publishing
Planning a consistent posting schedule. Using social media management tools to schedule posts in advance, ensuring your content reaches your audience at optimal times for engagement.
6. Community Building and Engagement
Fostering a sense of community around your brand by engaging with followers, encourage user-generated content, and create a positive environment for discussions.
7. Paid Advertising & Partnerships
If budget allows, we will use paid advertising or influencers on social media platforms. This is determined based on your business and target audience to reach specific demographics, increasing your visibility to potential customers.
8. Monitoring and Optimizing
Use social media analytics tools to track your performance. Monitor metrics like engagement, reach, clicks, conversions, and follower growth. Analyze this data to assess the effectiveness of your strategies. Based on these analytics, we will adapt your strategies. Identify what works best and optimize your content and posting schedule accordingly.
Remember that social media marketing is not a one-size-fits-all approach. It requires continuous adaptation, creativity, and responsiveness to effectively engage with your audience and achieve your marketing goals.

Got a project?
Let’s talk.

Lacuna Creative Agency is excited about unique ideas and helping companies to create amazing identity by crafting top-notch digital presence.